What’s New at Old Powhatan was a campaign to the congregation of Old Powhatan Baptist Church to build a new worship center for the next generation of congregants. Through branding “What’s New”, IFR was able to create printed and digital assets for OPBC to use during the season of this campaign. Along with these assets, IFR created a 7-minute video detailing the heart and mind behind this campaign.
We used drone shots, historical photos, personal testimonies and b-roll of the church’s various ministries, all to create a personalized promotion for Old Powhatan. Seeing the faces of their church leaders who explain and condone this campaign will encourage congregants to pray about and consider this project.