First Baptist Church in Charlottesville, Va.

Branding Package

First Baptist Church in Charlottesville at Park Street is a vibrant, historic church looking for a new brand. Centered directly near the heart of downtown historic Charlottesville and minutes from University of Virginia, First Park Street has no shortage of traffic. With the history of the church, the team requested a brand that would celebrate the past, while looking boldly into the future. IFR took all requests into consideration and produced a logo, tagline and branding collateral.