Video in Today’s Church: Channeling the Power of Storytelling

Think back through the many highlights of your life. Perhaps, back to your first piano recital.

As you stepped out onto the brightly lit stage, your heart began to pound inside your chest. Setting down your sheet music, you took a seat at the bench. As you glanced out into a sea of silhouettes, your gaze locked onto the faces of your dear mother and your father with a video camera in hand.

Chances are video has been part of all your highlight moments throughout the years.

Video helps tell the story of our lives. Besides helping us remember special moments, video is a vehicle that moves us. Video captivates us and taps into our emotions. It is one of the most powerful mediums that exists in our world today. And it is also one of the most prevalent, remaining at the forefront of all technological advancement (especially those involving the Internet).

Here’s some statistics that you might find interesting:

  • 90% of Internet traffic is video content
  • Over 1 billion users visit YouTube each month
  • An Internet user watches 186 videos on average each month
  • Video promotion is 6 times more effective than print
  • 60% of visitors watch video content before reading text on the same webpage

(Diode Digital)1

If video is so popular and can tell the stories of our lives, it can certainly tell the stories of our churches.

Now why would we want to implement video? Well, there are a number of reasons.

First, video captures attention and communicates.

Instead of telling your congregation, show them. Not only does using a visual medium make information more entertaining, but it makes it easier to retain as well. According to a Brainshark statistic, “the information retained in one minute of video is equal to about 1.8 million written words.” Using video announcements, trailers that introduce a message series, and church ads about upcoming events will help people remember more effectively. Videos can also provide great transitions between service segments2.

Second, it makes your church relevant to the people you are trying to reach.

Video is a fantastic way to keep things fresh and interesting! Incorporating video into your services through things such as movie clips can be great demonstration tools. Also, video can help your church reach a younger demographic3. Here are some more great examples of ways you can incorporate video into your services:

  • Baptism videos
  • Testimony videos
  • Vision casting videos
  • Skits

Lastly, video can shape the culture of your church.

Churches can use expectation videos—videos for visitors that capture the mission and essence of the church. Video can also be a great tool for multisite churches as many are now choosing to record or stream video of the pastor’s teaching. Incorporating video into your church service shows people that you are embracing God-given technology and adapting to changing times.

So power on the video.

Help people rewind and retain.

Turn up church volume and relevancy.

Embrace the fast forward technological change.

Blog Sources

1 Diode Digital. (2013). [Graphic animation video]. Online Video Infographic Animation. Retrieved from

2 Edgecomb, C. (2014, May 4). 18 intriguing stats: Why you should implement video marketing. Impact Branding and Design. Retrieved from

3 Shearer, B. (2013, March 19). 18 ways to use video in your services. Pro.Church.Tools. Retrieved from

Posted on June 2, 2015 in Uncategorized

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